EFFECTS OF FACEBOOK INFOTAINMENT ON CONSTRUCTION OF REALITY OF YOUTH: A CASE STUDY OF KPK PUBLIC SECTOR UNIVERSITIES OF PAKISTAN

Abstract

Facebook ranked in third place out of all the social media platforms has turned into an irreplaceable source where the mass can communicate, interact, and receive information. The young people are active Facebook users where they follow a variety of content such as music, dramas, films, posts, adverting materials, etc. This exposure results in drastic changes in their mental approach and even their mannerisms especially in as far as physical exercises are concerned. The relationship between content on Facebook and the physical actions of youth is examined by this study to determine the effect on motivation. Intending to adopt a quantitative method, the current study administered a cross- sectional survey to 100 participants from Kohat University of Science and Technology, Kohat. This study also shows that Facebook content influences the physical behavior of youths with most of the respondents admitting the site has an effect on encouraging them to exercise. The current investigation offers useful insights and findings concerning the impact and reception of social media on young people’s perceptions and behavioral patterns in relation to exercise and recreation, thereby reflecting a need for appropriate and responsive social media practices, and for addressing the general issues of promoting a healthy lifestyle among contemporary young adults effectively.