Challenging Masculinized Hypercorrection: Reassessing Postfeminism in Everyday Chinese Television

Abstract

This article critically examines the representation of postfeminism in Chinese television, focusing on the concept of masculinized hypercorrection. It explores how contemporary Chinese TV renegotiates notions of everyday life and ordinariness within the framework of postfeminist discourse. By analyzing various television programs and their portrayals of gender roles, the study highlights the tensions between traditional masculinity and evolving feminist ideals in media narratives. The findings suggest that while certain aspects of masculinized hypercorrection persist, there is a growing recognition of the complexities of gender identity and the importance of authentic representation. This article contributes to the broader understanding of postfeminism in non-Western contexts, illustrating how Chinese television navigates the intersections of gender, culture, and societal expectations, ultimately calling for a more nuanced engagement with feminist discourse in media representations.