TikTok's Dual Impact: Promoting Ecumenical User Content Amid Sinocentric Media Globalization

Abstract

This article explores the dual impact of TikTok on media landscapes, focusing on its role in promoting ecumenical user-generated content alongside the dynamics of Sinocentric media globalization. It examines how TikTok serves as a platform for diverse voices and cultural expressions while simultaneously reflecting and amplifying China's influence in the global media sphere. The analysis highlights the platform's unique ability to facilitate cross-cultural interactions and foster global connectivity, enabling users to share content that transcends geographic and cultural boundaries. However, it also critiques the implications of TikTok's alignment with Sinocentric narratives, raising concerns about the potential homogenization of content and the shaping of cultural perceptions. By analyzing user engagement, content trends, and the geopolitical context, this study provides insights into the complex interplay between localized creativity and global media strategies on TikTok, offering a nuanced understanding of its role in contemporary media globalization.