INTEGRATING PROJECT BASED LEARNING WITH DIGITAL PLATFORMS: IMPACTS ON CREATIVITY AND ENGAGEMENT

Abstract

This study explores the integration of project-based learning (PBL) with digital platforms, specifically social media, and its impact on creativity and engagement in creative media courses. A quantitative research approach was employed, using a structured questionnaire with a 5-point Likert scale to assess the levels of creativity, engagement, and learning outcomes among 150 undergraduate and postgraduate University students. Participants were recruited through stratified random sampling, The findings reveal a significant positive correlation between the frequency of social media use for academic purposes and the reception of constructive feedback (r = 0.650, p < 0.01), indicating the platform’s role in enhancing project quality. Additionally, the study highlights the importance of social media in providing access to additional resources (r = 0.308, p < 0.01) and fostering peer learning (r = 0.508, p < 0.01), which enhances student engagement and idea exchange. the results emphasize the dual nature of social media in PBL, serving as a valuable tool for collaboration and feedback, but its impact may vary based on individual usage and experiences. This study provides valuable insights into the role of digital platforms in fostering creativity and student engagement in project-based learning environments.