MINIMALISM AND CONSUMERISM: A PARADIGM SHIFT IN CONTEMPORARY SOCIETY

Abstract

This research explores the intricate relationship between minimalism and consumerism through a legal perspective, focusing on how various laws and regulations influence consumption patterns and societal values. Minimalism advocates for a lifestyle characterized by simplicity and intentional living, emphasizing the reduction of material possessions in favor of meaningful experiences. In contrast, consumerism promotes a culture of constant acquisition driven by advertising and social pressures. The study analyzes legal frameworks related to consumer protection and assessing their impact on consumer behavior and minimalist practices. It highlights how existing laws can exacerbate consumerism or support sustainable living. By identifying potential legal reforms such as stricter regulations on misleading advertising and incentives for sustainable products, the research argues for a legal environment that fosters both consumer rights and minimalist values. Ultimately, this research aims to demonstrate that thoughtful legal changes can encourage more mindful consumption, creating a balance between consumer interests and the benefits of minimalist living in a consumer-driven society