THE REPRESENTATION OF PAKHTUNS IN PAKISTANI URDU DRAMAS: A CASE STUDY OF SANG-E-MAR MAR BY HUM TV NETWORK

Abstract

This study examines the representation of Pakhtuns in Pakistani Urdu television dramas, focusing on the popular serial Sang-e-Mar Mar aired by the Hum TV Network. The study analyzes the representation of Pakhtun identity and culture in this drama applying Stuart Hall's Representation Theory. The study analyzes the stereotypes about Pakhtun men as patriarchal, violent, and resistant to modernity, and women as submissive and victims of patriarchy targeting the Pakhtun Community. The study suggests how these 
representations promote destructive societal prejudices leading to a reductive and negative image of Pakhtuns in Pakistani media, evaluated through critical discourse and semiotic analysis. The study concludes with suggestions for a more accurate, and refined presentation of a nation and ethnic minorities in order to promote cultural understanding and equality through an appropriate media-driven approach.