EXAMINING THE IMPACT OF MEMES ON POLITICAL PERSPECTIVE WITHIN SOCIAL MEDIA; SURVEY OF TEENS

Abstract

Every year, technology advances quickly. Through the influence of meme culture, the youth of Pakistan are entangled in this swift transformation. These days, social media and the widespread use of memes have caused young people to become totally engrossed in it. These kids have helped meme culture spread to even the most remote parts of the globe. The way that current events and problems in Pakistan are portrayed in memes frequently draws in a large audience of young people. The study utilizes a quantitative approach, incorporating descriptive analysis to explore the impact of memes on political perspective within social media. Survey research is used to gather the data from the respondents. Convenience sampling is used and sample size of 239 was chosen to ensure generalizability, and data will be analyzed using descriptive statistics and correlation analysis. The  study finds that the part of political memes, youth are more likely to agree with the impact and influence on their perspective. The youth strongly agreed with the impact of political engagement on their perspective. The youth agree with the exposure to satirical political memes influence the political awareness and engagement. The youth also agreed that political memes influence the political attitude and behaviors of youth, particularly in terms of political participation.