“Beyond Likes and Shares: Measuring the Impact of Social Media Campaigns in a Multi-Platform World” (2024) Journal of Media Horizons. ISSN (E) 2710-4060 (P) 2710-4052, 4(4), pp. 42–54. Available at: http://jmh.com.pk/index.php/journal/article/view/10 (Accessed: 13 October 2024).