Beyond Likes and Shares: Measuring the Impact of Social Media Campaigns in a Multi-Platform World. Journal of Media Horizons................................................................................................................ ISSN (E) 2710-4060 (P) 2710-4052 , [S. l.], v. 4, n. 4, p. 42–54, 2024. Disponível em: http://jmh.com.pk/index.php/journal/article/view/10.. Acesso em: 13 oct. 2024.