PSYCHOLOGICAL FACTORS AND CONTINUED INTENTION IN PAKISTAN’S HIGHER EDUCATION SECTOR

Abstract

This study examines the influence of psychological factors on the continued intention of individuals within Pakistan's higher education sector. Despite increasing access to higher education, student retention and sustained engagement remain challenges. This research investigates the mediating role of psychological factors—such as motivation, self-efficacy, and stress management—in shaping students’ continued intention to pursue and complete higher education. Data was collected from university students across Pakistan using a structured survey. The findings indicate that psychological factors significantly impact continued intention, with self-efficacy and intrinsic motivation emerging as key determinants. Moreover, these factors mediate the relationship between external influences, such as institutional support, and students' sustained commitment to their studies. These results highlight the importance of fostering a supportive educational environment that addresses psychological needs to enhance student retention and engagement. This study offers insights for policymakers, educators, and administrators aiming to improve higher education outcomes by incorporating psychological support mechanisms within academic institutions.